So, as a surprise to basically no-one outside the North East, Kevin Keegan has today parted company with Newcastle United.
I actually feel a bit sorry for King Kev. With a wafer thin squad, the club's decision to flog James Milner to Aston Viller and bring in an untried Uruguayan and a striker who, the season before last, was on loan in the Spanish second division hardly smacks of a brilliant transfer policy.
To be fair, the appointment of Dennis Wise as Chief Transfer Person was utter lunacy in the first place - a bit like giving me the job of presenting Top Gear as I drove a Volkswagen Polo once. Wise was a tenacious but ultimately limited talent (and, let us remember, an idiot) and so what qualified him to be put in charge of a multi million transfer policy? Plucked as he was from the job of managing a third division club on limited resources, it hardly smacked of having an address book full of international contacts, did it?
And then there are the people who run the club. Fresh from the embarrassment of Freddie Shepherd and his cronies the club got a clueless beer-swilling idiot who appears to want Newcastle to be challenging for the Champions League without having to open his chequebook.
I'm sorry, Newcastle fans, but your club has yet again been made to look ridiculous in front of everyone. Parting company with your manager the day after transfer deadline day is not really that attractive a proposition to a potential new coach, is it? Having to work with a tiny (and frankly not terribly talented) squad will be a completely thankless task. I suspect Wise himself will get the job, and if he's the sort of calibre manager your club is looking to attract then it is going to be a very, very long ten months indeed.